Minimum discount needed to impact food or beverage purchase in the UK 2023
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According to a survey carried out in January 2023 in the United Kingdom, a minimum of 20 percent discount on a food or beverage product would convince the most shoppers to purchase the item. Some 9.6 percent of respondents would only be incentivized to purchase if there was a discount of at least 50 percent.
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Statista
