This paper studies the role of consumer learning in the demand for recorded music by examining the impact of an artist's new album on sales of past and future albums. Using detailed album sales data f
The dataset is from a B2C e-commerce platform in China, with massive product negative reviews of four representative sectors including Computers, Phone&Accessories, Gifts&Flowers and Clothing.Here the
Qualitative data collected and analysed for my PhD Thesis on big data analytics in marketing. The data consists of qualitative key-informant interviews with marketers and data analysts (and similar).