Over-the-Top (OTT) Market Analysis: Purchase Behavior Of Sports Fans

Applying our proprietary data model, we take our transactional database of 25 million anonymized individual credit & debit cardholders to track their sports fandom and customer journey across all of their Over The Top (OTT) video streaming subscriptions. Specifically, this listing surfaces data on sports fans in the following communities, across video streaming platforms, and how they switch between platforms month over month. Communities This Listing Covers: - General Population - General Sports Fans Example Streaming Platforms: - fuboTV - Hulu - YouTube - DIRECTV - ESPN+ - Paramount+ - Sling TV - NETFLIX - SHOWTIME Sample Tables: - V_OTT_WIN_PERCENTAGE_BETWEEN_COMPETITORS Sample Fields: - Community: Who are we analyzing? - Month Date: When did they switch between streaming platforms? - Primary Merchant: Who did they start with, or switch to? - Secondary Merchant: Who was on the other end of the switching exchange? - Percent Win Share: What percent of wins does the primary merchant have from the secondary merchant?

搜集汇总

背景与挑战

背景概述

该数据集通过专有交易数据模型，分析2500万匿名持卡人中体育迷群体在主流OTT流媒体平台的订阅行为，重点追踪其在不同平台间的月度切换模式。数据覆盖普通人群与体育迷群体，涉及fuboTV、Netflix等9个平台，包含用户切换平台的时间、主次平台及市场份额等核心维度。