Mail Order Business and Direct Sales (1961)
收藏CESSDA2023-03-14 更新2024-08-10 收录
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资源简介：
Survey from the area of consumer research.
Topics: Popularity of mail-order firms; orders by respondent with
mail-order companies in the past; advantages and disadvantages of
orders with mail-order firms; evaluation of mail-order offerings of
various companies; visits by representatives and traveling salesman.
Demography: employment; school education; vocational training;
religious denomination; regional origins; marital status; size of
household; household income.
Interviewer rating: social class of respondent; state.
