TPB Dataset

Based on the extended Theory of Planned Behavior (TPB) model, this paper reveals the influencing mechanism of planned behavior and the moderated mediation effect of social interactivity in Chinese sports tourism in the post-pandemic era. To provide a reference basis for improving people’s intentions regarding sports tourism and promoting the construction of sports tourism in China. This paper takes Chinese sports tourists as the research object, and 1422 questionnaires were used for data analysis. Comparisons were made through a structural equation model (SEM), and the direct/indirect effects of the hypotheses were tested. The moderated mediation effect of social interactivity was tested using the PROCESS macro model 14.<br>

本研究基于拓展的计划行为理论（Theory of Planned Behavior，TPB）模型，揭示了后疫情时代中国体育旅游的计划行为影响机制，以及社交互动性的调节中介效应。本研究旨在为提升民众体育旅游参与意愿、推动我国体育旅游产业建设提供参考依据。研究以中国体育游客为研究对象，共采用1422份问卷开展数据分析，通过结构方程模型（Structural Equation Model，SEM）进行对比分析并检验各假设的直接效应与间接效应，同时使用PROCESS宏程序模型14检验了社交互动性的调节中介效应。