Dataset for Explaining customer engagement in virtual communities: antecedents and outcomes, digital assets, and CSR initiatives

Name: Dataset for Explaining customer engagement in virtual communities: antecedents and outcomes, digital assets, and CSR initiatives
Creator: University of Surrey
Published: 2025-01-14T13:35:24+08:00

DataCite Commons2025-03-22 更新2025-04-17 收录

数字资产客户参与

去中心化社区信任分析

数据链接：

https://openresearch.surrey.ac.uk/esploro/outputs/dataset/99954166402346 数据链接链接失效反馈

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资源简介：

The second paper investigates the influence of digital assets, particularly Non-Fungible Tokens (NFTs) and Fungible Tokens (FTs), on trust and customer engagement within decentralised communities, revealing the mediating role of psychological ownership.

提供机构：

University of Surrey

创建时间：

2025-01-14