江苏地区呼吸过滤器类消费者分析数据
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企业在面对客户定制某些运营、营销策略时，希望能够针对不同的客户推行不同的策略，实现精准化运营。精准化运营的前提是客户关系管理，而客户关系管理的核心是客户价值管理。通过对江苏地区客户价值管理，满足不同价值客户的个性化需求。并为同行业企业提供参考。1、数据处理：对采集到的数据进行降噪、清洗、脱敏、聚集、分析。 2、数据加工：运用RFM模型 提取出客户最近一次活动R（天数）、活动频率F（次数）、消费金额M（总额），将用户按照最近一次活动（R）进行分类，最近一次活动时间间隔最短的用户排在最上面。按照从1-5评分，前20%的客户获得5分，接下来的20%用户获得4分,再下来20%的客户为3分，再下来20% 的客户为2分，最后20% 的客户为1分。 根据客户活动频率（F）从高到底依次对用户进行分类，前20%的客户在用户活动频率的分数为5，以此类推。 消费金额（M），前20%的客户在消费金额的分数为5，以此类推。消费金额最少的20%客户则分数为1。 RFM得分=（R）得分*0.3+（F）得分*0.3+（M）得分*0.4 评分大于等于4分的为A级客户，大于等于3小于4的为B级客户，大于等于2小于3的为C 级客户，低于2的为D 级客户。 3、通过对客户的分级管理，为不同价值类型的客户个性化服务提供数据支持。
When developing customized operational and marketing strategies for their customers, enterprises aim to implement differentiated strategies for distinct customer groups to achieve precise operations. The prerequisite of precise operations is customer relationship management (CRM), and the core of customer relationship management is customer value management. This dataset conducts customer value management for clients in Jiangsu Province to meet the personalized needs of customers with different value tiers, and provides reference for enterprises in the same industry. 1. Data Processing: Denoise, clean, anonymize, aggregate and analyze the collected raw data. 2. Data Refinement and RFM-based Scoring: Apply the RFM model to extract three key indicators for each customer: Recency (R, days since last customer activity), Frequency (F, total number of customer activities), and Monetary value (M, total consumption amount). - Classify customers by Recency (R): Rank users in ascending order of the interval since their last activity (users with the most recent activity are ranked first). Assign scores from 1 to 5: the top 20% of users get 5 points, the next 20% get 4 points, the subsequent 20% get 3 points, the next 20% get 2 points, and the last 20% get 1 point. - Classify customers by Activity Frequency (F): Rank users in descending order of their total activity frequency. The top 20% receive 5 points, and the remaining tiers follow the same scoring rule. - Classify customers by Consumption Monetary value (M): The top 20% of customers by total consumption receive 5 points, following the same scoring rule for all tiers, with the bottom 20% (lowest total consumption) receiving 1 point. Calculate the comprehensive RFM score using the formula: RFM Score = (R Score) * 0.3 + (F Score) * 0.3 + (M Score) * 0.4. Classify customers into four tiers based on their RFM scores: Grade A customers have scores ≥ 4, Grade B customers have scores ≥ 3 and < 4, Grade C customers have scores ≥ 2 and < 3, and Grade D customers have scores < 2. 3. Hierarchical Customer Management Support: Provide data support for delivering personalized services to customers of different value tiers through hierarchical customer management.
