南京市日化用品类客户分级评价数据

采集南京市日化用品类客户的最近一次消费时间（R）、最近一段时间消费频次(F)、最近一段时间消费金额(M)，采用RFM模型对客户进行价值评级，用RFM分析方法把客户分为ABCD四级，对细分过后的不同客户采取相应营销策略，进行精准有效的运营。通过对客户进行分级管理，满足不同等级客户的个性化需求，并为同行业企业管理不同等级的客户，实现精准个性化服务提供数据支持。1、数据处理：对从南京市采集到的数据进行脱敏、降噪、清洗、聚集、分析。2、数据加工：运用RFM模型结合客户最近一次消费时间（R）、客户最近一段时间消费频次(F)和客户最近一段时间消费金额(M)的得分排名对客户进行一个综合排名，最终得出一个RFM总评分。 a.提取出客户最近一次消费时间（R）、客户最近一段时间消费频次(F)和客户最近一段时间消费金额(M)进行分类，最近一次消费时间间隔最短的客户排在最上面。按照从1-5评分，前20%的客户获得5分，接下来的20%用户获得4分,再下来20%的客户为3分，再下来20% 的客户为2分，最后20% 的客户为1分。 b.根据客户最近一段时间消费频次(F)从高到底依次对用户进行分类，前20%的客户在用户活动频率的分数为5，以此类推。 C, 根据客户最近一段时间消费金额(M)，前20%的客户在消费金额的分数为5，以此类推。消费金额最少的20%客户则分数为1。 RFM得分=0.3*（R得分）+0.3*（F得分）+0.4*（M得分） 评分大于等于4分的为A级客户，大于等于3小于4的为B级客户，大于等于2小于3的为C 级客户，低于2的为D 级客户。This dataset collects the recency of last consumption (R), recent consumption frequency (F) and recent consumption amount (M) of customers purchasing daily chemical products in Nanjing. The RFM model is adopted to conduct customer value rating, and customers are divided into four tiers (A, B, C, D) via RFM analysis. Targeted marketing strategies are formulated for different segmented customer groups to enable precise and efficient operations. Through hierarchical customer management, personalized demands of customers at different tiers are met, providing data support for peer enterprises to manage customers at different tiers and deliver precise personalized services. 1. Data Preprocessing: Anonymize, denoise, clean, aggregate and analyze the data collected from customers in Nanjing. 2. Comprehensive RFM Scoring: Conduct comprehensive ranking of customers using the RFM model combined with the score rankings of recency of last consumption (R), recent consumption frequency (F) and recent consumption amount (M), so as to derive an overall RFM score. a. Extract the recency of last consumption (R), recent consumption frequency (F) and recent consumption amount (M) of customers for classification. Customers with the shortest time interval since their last consumption are ranked first. Score customers from 1 to 5: the top 20% of customers receive 5 points, the next 20% get 4 points, the subsequent 20% obtain 3 points, the next 20% get 2 points, and the last 20% receive 1 point. b. Classify customers in descending order based on their recent consumption frequency (F). The top 20% of customers get a score of 5 for their consumption frequency, and so on. c. Classify customers based on their recent consumption amount (M). The top 20% of customers get a score of 5 for their consumption amount, and so on, with the bottom 20% of customers with the lowest consumption amount receiving a score of 1. The overall RFM score is calculated as: RFM Score = 0.3 * (R Score) + 0.3 * (F Score) + 0.4 * (M Score) Customers with a score of 4 or higher are classified as Tier A customers, those with a score of no less than 3 but less than 4 are Tier B customers, those with a score of no less than 2 but less than 3 are Tier C customers, and those with a score below 2 are Tier D customers.

搜集汇总

数据集介绍

特点

该数据集包含南京市日化用品类客户的RFM评分和分级信息，共640条记录，每日更新，用于客户价值评级和精准营销。