Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023

Statista100

Connected TV ad spend growth in the U.S. 2026-2029

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Change in connected TV advertising spending in the United States from 2026 to 2029

Statista70

CTV ad spend growth in Europe 2021-2023

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Change in connected TV (CTV) advertising spending in Europe in 2021 and 2023

Statista50

Leading CTV advertising challenges in the U.S. 2026

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Leading CTV advertising challenges in the U.S. 2026

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