Digital share of OOH advertising revenue in the UK 2011-2023

Based on data on the out-of-home advertising market in the United Kingdom, it was found that digital OOH ad revenue accounted for 65 percent of total out-of-home revenue in the country in 2023. The share increased by two percentage points on 2022.基于对英国户外广告市场的数据分析，研究发现，至2023年，数字化户外广告的收入已占据该国户外广告总收入的65%，较2022年增长两个百分点。