This data describes the demographics and variables associated with AI-powered marketing for businesses and organisations. It includes variables such as consumer engagement, conversion rate, marketing
Title:"Complete Dataset on Social Media Marketing, Green Marketing, and Willingness to Pay Green Premiums Among Chinese Consumers" Description: This dataset supports the research presented in the pa
The application of AI technology has improved the allocation efficiency of marketing resources for enterprises and platforms, driving the continuous evolution of their marketing strategies. However, t
ABSTRACT The evolution of the economic context has intensified competition in retail, creating new challenges for companies. Among these challenges are the difficulty of measuring the results of marke
