eCommerce Benchmark KPIs: Garden in Malaysia

In 2023, next to an add-to-cart rate of 6.7%, a cart abandonment rate of 74.7%, and a conversion rate of 1.7%, the eCommerce Benchmark KPIs for Garden in Malaysia also consist of an AOV of US$176.6, a discount rate of 10.1%, and a return rate of 1.9%.于2023年，马来西亚园艺电商行业的基准关键绩效指标（KPIs）亦呈现如下：购物车添加率6.7%，购物车放弃率74.7%，转化率1.7%，平均订单价值（AOV）为176.6美元，折扣率为10.1%，退货率为1.9%。