Survey Data on E-customer Relationship Scale

The dataset contains 1,462 entries and 22 columns, primarily capturing responses from a survey about e-customer relationships in e-commerce. Key demographic information includes age and sex, alongside questions on e-commerce usage patterns, such as daily app usage time and weekly purchase frequency.<br>The survey assesses factors influencing customer decisions, including the impact of e-commerce promotions (vouchers, coupons, flash sales), app usability, order processing speed, logistics ease, and customer service responsiveness. Further columns explore trust in sellers, the importance of regular order updates, perceived product quality, pricing competitiveness compared to physical stores, and the influence of social media advertisements and famous ambassadors. Additionally, participants rated their confidence in flagship stores, consideration of online shop ratings, and tendency to purchase from well-reviewed stores. Each response is rated on a scale, reflecting the importance of various factors in their e-commerce shopping behaviors.本数据集共收录1462条数据条目与22列字段，主要采集了针对电子商务场景下电子客户关系（e-customer relationships）的问卷回复。核心人口统计信息涵盖年龄与性别，同时包含电商使用习惯相关调研问题，例如每日应用使用时长与周均购买频次。 本次调研旨在评估影响消费者电商决策的各类因素，具体包括电商促销活动（代金券、优惠券、闪购）、应用易用性、订单处理速度、物流便捷性及客服响应及时性的影响效应。 其余列项则围绕卖家信任度、实时订单更新的重要性、感知产品质量、相较于线下门店的价格竞争力，以及社交媒体广告与知名大使的影响力展开调研。 此外，参与者还对其对品牌旗舰店的信任程度、对网店评分的重视程度，以及倾向于在口碑良好的店铺进行购物的行为倾向进行了评分。 所有回复均通过标准化评分量表进行评级，用以量化反映各类因素在其电商购物行为中的重要程度。

搜集汇总

背景与挑战

背景概述

该数据集是一个关于电子商务中电子客户关系规模的调查数据集，包含1,462个条目和22列数据，收集了2024年8月7日至10月21日期间的调查响应。数据集涵盖了人口统计信息、电子商务使用模式以及影响客户决策的多个因素，如促销活动、应用可用性、物流和客户服务等，所有响应均按重要性等级评分，适用于市场营销和商业管理领域的研究。