SMS Digital Audience Segments for Data Enrichment

The SMS Digital Audience Segments for Data Enrichment is a multi-sourced file of 750 million unique MAIDs, 400 million unique Hashed Emails, and over 95 million Household IP addresses tied to hundreds of consumer attributes including: strong demographics, home profiles, lifestyle interests, purchase history, occupation, auto and other specialty segments.

Available for data enrichment and enhanced insights into consumer behavior that help support data modeling and analytics and a more refined CRM and marketing strategy.

This file is 100% deterministic and is built from hundreds of source types including self-reported surveys, public record, warranties, online directories, recorded deed, and app publishers. File updates monthly.

Sample included fields:
- Maid or Hashed Email
- Age
- Gender
- Household Income
- Presence of Children
- Credit Card Holders
- Donors
- Mail Order Buyers
- Mail Order Responders
- Occupation
- Vehicle Make and Model

For data enrichment use cases, there are 2 options:
- You can send SMS your customer file.
- We will append the fields of interest.
- Send the appended file back to you via data sharing within the Snowflake platform.

Or, you can access the data directly within the Snowflake platform and append the customer file on your end.

Sample Tables:
- Traveling Families with Children
- Single Dads
- Affluent Homeowners

搜集汇总

背景与挑战

背景概述

该数据集包含7.5亿个MAID、4亿个哈希邮件和9500万个家庭IP地址，覆盖数百个消费者属性，如人口统计、家庭概况和购买历史，可用于数据丰富化和消费者行为洞察，支持建模与营销策略。数据来源于多类可靠渠道，每月更新，可通过Snowflake平台进行文件匹配或直接访问以增强客户信息。