Active userbase of influencers in China 2022, by platform

As of May 2022, the KOLs (Key Opinion Leaders) on Douyin - TikTok's Chinese sister app - attracted around 604 million active users in China. Its local rival Kuaishou was another active platform for influencer marketing, with 323 million active users following content created by KOLs.截至2022年5月，抖音（TikTok的中国姊妹平台）的KOL（关键意见领袖）吸引了约6.04亿活跃用户。其本地竞争对手快手则是另一大影响力营销活跃平台，有3.23亿用户关注由KOL创作的内容。