Polk Audiences

Polk Audiences are best in-class with a complete 360 view of the entire auto ownership life-cycle. There are over 2,000 Polk Audience segments that span the entire automotive purchase funnel. Marketers are able to target every make and model across all initiatives. We've also designed a new Taxonomy specifically for Electric Vehicle audiences to help marketers reach the next generation of auto buyers Views included: - PAS_AUDIENCE_ELECTRIC_VW - PAS_AUDIENCE_SERVICE_SEGMENT_VW - PAS_AUDIENCE_FINANCIAL_VW - PAS_AUDIENCE_FUTURE_IN_MARKET_VW - PAS_AUDIENCE_IN_MARKET_MODEL_VW - PAS_AUDIENCE_IN_MARKET_VW - PAS_AUDIENCE_LOYALTY_VW - PAS_AUDIENCE_MOTORCYCLE_VW - PAS_AUDIENCE_OWNER_MODEL_VW - PAS_AUDIENCE_OWNER_VW Sample Fields Included: - OWNFUSZHALFTONPUEV - IMSVCBRAKE - AUTO_LEASE_END_13_18 - FIMHALFTONFUSZPU - IMCHEVROLETSILVERADO - IMCHEVROLETBRAND - LTYCHEVROLETSL - IMNEWMOTORCYCLE - OWNCHEVROLETSILVERADO - OWNCHEVROLET

搜集汇总

背景与挑战

背景概述

Polk Audiences数据集提供全面的汽车所有权生命周期视图，包含超过2000个细分受众，覆盖整个购车漏斗，并专门为电动汽车受众设计了新的分类体系。该数据集支持营销人员针对所有品牌和车型进行目标定位，并包含多个视图和样本字段，以辅助精准营销。