遇见数据集

购买玻璃清洁剂用户消费能力分层数据

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浙江省数据知识产权登记平台2024-11-28 更新2024-11-29 收录
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统计分析玻璃清洁剂消费数据,通过对历史下单用户画像建立,对用户进行标签制定,定位用户消费级别,可以为不同区域的产品周转仓的设立以及消费者广告营销策略提供数据支持。1、采集各个月的各个用户购买玻璃清洁剂的数量、用户编号等数据。2、数据加工:当月的总消费数量为当月各个用户购买玻璃清洁剂的数量之和,用户消费占比(%)=消费数量/总消费数量*100%。3、用户消费能力运用ABCDEF分类法,对消费占比≥3%的,给予A类分级;消费占比≥2%不足3%的,给予B类分级;消费占比≥1%不足2%区间的,给予C类分级;消费占比≥0.5%不足1%区间的,给予D类分级;消费占比≥0.1%不足0.5%区间的,给予E类分级;消费占比<0.1%的,给予F类分级。

This dataset is constructed using user portraits of historical glass cleaner purchasers, conducting statistical analysis on glass cleaner consumption data, establishing user tags to determine user consumption tiers, and offering data support for the setup of regional product distribution warehouses and the design of consumer advertising and marketing strategies. 1. Data Collection: Gather data such as the quantity of glass cleaner purchased by individual users and user IDs for each month. 2. Data Preprocessing: The total monthly consumption volume is calculated as the sum of the glass cleaner purchase quantities of all users in that month; the user consumption share (%) = (individual user consumption quantity / total monthly consumption volume) × 100%. 3. Consumption Tier Classification: Apply the ABCDEF classification method to grade user consumption capacities: Grade A for users with a consumption share of ≥3%; Grade B for users with 2% ≤ consumption share <3%; Grade C for users with 1% ≤ consumption share <2%; Grade D for users with 0.5% ≤ consumption share <1%; Grade E for users with 0.1% ≤ consumption share <0.5%; Grade F for users with a consumption share <0.1%.

创建时间:
2024-10-24
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购买玻璃清洁剂用户消费能力分层数据 数据集图片
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