Acxiom Customer Data Integration (CDI)

To ensure that your databases are up to date and don’t lose quality, you have to set up data cleansing processes on a regular base. With the Acxiom Customer Data Integration process, you can match your database to identify movers, undeliverable or deceased. Services: - Postal correction - Name parsing - Deduplication - Movers - Deceased - Undeliverable - Data enhancement Use cases & Benefits: - Best-of-Breed: Acxiom Custom Data Integration services with more than 50 years of experience to deliver the best results to the clients. - Validated Mailtape: Acxiom data cleansing can be used for on demand jobs before sending out postal mailings or on a regular basis to clean up the database. - Fully Data Privacy Compliant: GDPR obligates every company which works with PII to keep information up to date.

搜集汇总

背景与挑战

背景概述

该数据集描述了Acxiom客户数据整合服务，旨在通过定期数据清洗流程（如邮编校正、重复数据删除和识别搬迁者或已故者）来维护数据库质量和时效性。其服务经验丰富，并确保数据隐私合规，适用于邮件验证等场景以优化客户数据管理。