Coded Dataset of Neuroscience Studies

This dataset comprises a curated collection of articles. Each article is categorized according to four key criteria: 1) the specific type of article, 2) the year of publication, 3) the variety of neuroscience tools employed (applicable only to empirical studies), and 4) its relevance and application in the field of marketing.<br>For specifics on the data see: Alvino, L., Pavone, L., Abhishta, A., &amp; Robben, H. (2020). Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research. <em style="color:rgb(102, 102, 102);">Frontiers in Neuroscience</em>, <em style="color:rgb(102, 102, 102);">14</em>, Article 577666. https://doi.org/10.3389/fnins.2020.577666

搜集汇总

背景与挑战

背景概述

该数据集是一个经过整理的神经科学研究文章合集，每篇文章根据类型、出版年份、使用的神经科学工具及其在营销领域的应用进行了分类。数据集以Excel格式提供，时间跨度为2004年至2019年，适用于神经科学、心理学、营销等交叉领域的研究。