抖音平台购买眉笔消费者分类数据

通过抖音后台数据统计分析眉笔消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，为消费者广告营销策略提供数据支持。1、采集各季度的各个用户购买眉笔的数量等数据，并对用户进行脱敏处理，只采集用户编号。2、数据加工：当季总消费数量为各个用户购买眉笔的数量之和，用户消费占比(%)=消费数量/总消费数量*100%。3、用户消费能力运用ABCDEF分类法，对消费占比≥3%的，给予“A类”用户分级；消费占比≥2%不足3%的，给予“B类”用户分级；消费占比≥1%不足2%区间的，给予“C类”用户分级；消费占比≥0.5%不足1%区间的，给予“D类”用户分级；消费占比≥0.1%不足0.5%区间的，给予“E类”用户分级；消费占比＜0.1%的，给予“F类”用户分级。This dataset analyzes eyebrow pencil consumption data via Douyin backend statistics, constructs user portraits based on historical order records, formulates user tags, positions user consumption tiers, and provides data support for consumer advertising and marketing strategies. 1. Data Collection: Collect data including the quantity of eyebrow pencils purchased by each user in each quarter, and perform desensitization processing on users, only collecting user IDs. 2. Data Processing: The total quarterly consumption quantity is the sum of the eyebrow pencil purchase quantities of all users; the user consumption share (%) = (consumption quantity / total consumption quantity) * 100%. 3. User Consumption Capability Classification: Apply the ABCDEF classification method to grade users: Grade "A" for users with consumption share ≥ 3%; Grade "B" for users with 2% ≤ consumption share < 3%; Grade "C" for users with 1% ≤ consumption share < 2%; Grade "D" for users with 0.5% ≤ consumption share < 1%; Grade "E" for users with 0.1% ≤ consumption share < 0.5%; Grade "F" for users with consumption share < 0.1%.

搜集汇总

数据集介绍

特点

该数据集包含抖音平台购买眉笔的消费者分类数据，规模为3983条，每季度更新。通过用户消费占比将用户分为A到F六类，用于广告营销策略支持。