Data for: Shame and Identity: Motivating Toilet Use in India

1. A survey questionnaire administered face to face to all 300 interviewees,66 questions on socio-economic background, latrine knowledge and perceptions and sanitation preferences. Each survey took 45 minutes to complete. 2. Q method survey The sampled properties were a mix of family-owned/occupied, tenant-only or unregistered properties. Participants were selected by purposive convenience sampling to represent latrine-adopters and non-adopters belonging to different ages, gender, religious groups and occupations. Participants were from the Hindu (50%), Christian (45%) and Muslim (5%) community. Our sample consisted of 153 females and 147 males.