MediaWallah Enrichment App
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## Introduction The MediaWallah identity graph continuously evolves as more identity and signal data is fed to our proprietary learning machine. MediaWallah unifies these fragmented datasets and formulates clusters of Individuals and Households. ## About the Listing MediaWallah's Enrichment App in the Data Marketplace listing holds Two Applications. **Matchtest** and **Enrichment**. The objective of the **Matchtest** App is to provide an overlap between a consumer dataset and MediaWallah dataverse without exposure. Typical matchtest take weeks before consumers can get an idea of if they want to purchase data from a Provider. This is because of importing and exporting data, confirming schemas, and even contract delays. Using the Snowflake's Secure Native Application Data Cloud, the Enrichment Insights Application templatizes this lengthy process and takes only minutes to complete, without data ever leaving snowflake. The objective of the **Enrichment** App is to provide MediaWallah data append to consumer's original dataset. **Reminder** the Provider (MediaWallah) never sees the consumer data, and the Consumer (You!) never see the Provider's. The matching happens all with in snowflake! and only returns the matchable data! New Customers can get unlimited number of **Matchtests** but only get get a limited number of **Enrichments** runs with the a percentage of potential data returned. Please contact MediaWallah to upgrade to the Full Enrichment Application! ## INDV Records: 3.7BB Individuals: 228MM Devices: 651MM Device hem pairs: 3BB Cookies: 131MM Cookie hem pairs: 629MM Emails: 544MM ## HH Records: 4.8BB Devices: 919MM Cookies: 269MM Emails: 455MM IP_Address: 174MM CTVs: 120MM CTV email pairs 199MM CTV device pairs: 467MM ## Available match_key_types and return_types * DEVICE_ID (such as IDFA, AAID) * COOKIE * IP_ADDRESS * CTV_ID * Email Hashes [MD5_HASH, SHA1_HASH, SHA256_HASH] ## Workflow Follow the steps in Readme after installing the Listing!
