INFORMATION AND COMMUNICATION TECHNOLOGY ADOPTION BY WOMEN ENTREPRENEURS IN INDONESIA

The technology approach to business can be a solution to obtain an efficient and innovative business process. This study aims to identify the role of information and communication technology to address the various business barriers of small business run by women in rural areas in Indonesia. The results of the study show that women entrepreneurs in rural areas of Indonesia are familiar with internetbased information technology, but only a small number have used it as a supportive instrument for business development. Research participants who adopted internet-based digital technology obtained significant advantages, especially from the aspects of promotion and marketing. Information technology has also succeeded in eliminating many obstacles which have traditionally impeded success.

依托技术赋能商业的路径，可作为构建高效且创新型业务流程的有效解决方案。本研究旨在明确信息与通信技术（Information and Communication Technology）在应对印度尼西亚农村地区女性经营小微企业所遭遇的各类商业障碍中的作用。研究结果显示，印度尼西亚农村地区的女性创业者对基于互联网的信息技术（internet-based information technology）具备基本认知，但仅有少数群体将其用作推动企业发展的支撑手段。采用互联网数字技术的研究参与者获得了显著经营优势，尤其体现在推广与营销环节。信息技术亦成功破除了诸多长期以来制约业务成功的传统壁垒。