eCommerce Benchmark KPIs: Care Products in South Korea

In 2023, next to an add-to-cart rate of 13.8%, a cart abandonment rate of 79.1%, and a conversion rate of 2.9%, the eCommerce Benchmark KPIs for Care Products in South Korea also consist of an AOV of US$76.2, a discount rate of 11.1%, and a return rate of 3.7%.在2023年，韩国电子商务领域护理产品关键绩效指标（KPI）中，除13.8%的添加购物车率、79.1%的购物车放弃率及2.9%的转化率之外，还包括平均订单价值（AOV）为76.2美元、折扣率为11.1%以及退货率为3.7%。