Google Keywords search dataset - discover all searches on Google

Similarweb digital data provides real-time insights into the digital performance of any company with an online presence. See how topical events and keywords indicate consumer behavior and search interests. Google keyword dataset enables you to define a market based on the topics people search for on Google in any country or in an aggregated global view. Use Cases: - Consumer goods analysis and research teams - understand ahead of key campaigns and events consumer demand and interest, as well as that threats you might have in the market - Service providers - understand ahead of key campaigns and events consumer demand and interest, as well as that threats you might have in the market - Publishers - track the competition in topical and ad space - Private investors - track the most popular searches on Google to identify which companies are trending - Public investors - track the most popular searches on Google to identify any risks to your assets Dataset fields include: - keyword - clean_landingpage - year - month - day - platform - referral_type - calibrated_users - calibrated_clicks - is_branded_keyword - is_question - country - date Available in paid offering: Granularity daily, weekly, monthly. Daily data 48-72 hour lag. 3 years of history.

搜集汇总

背景与挑战

背景概述

该数据集由Similarweb提供，基于Google搜索关键词，揭示消费者行为与搜索兴趣，覆盖3年历史数据，支持日/周/月粒度。字段包括关键词、时间、平台、点击等，适用于消费者分析、市场趋势追踪及投资决策等场景。