Replication Data for: Readers’ perception of computer-generated news: Credibility, expertise, and readability
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We conducted an online experiment to study people’s perception of automated computer-written news. Using a 2 2 2 design, we varied the article topic (sports, finance; within-subjects) and both the articles’ actual and declared source (human written, computer written; between-subjects). Nine hundred eighty-six subjects rated two articles on credibility, readability, and journalistic expertise. Varying the declared source had small but consistent effects: subjects rated articles declared as human written always more favorably, regardless of the actual source. Varying the actual source had larger effects: subjects rated computer-written articles as more credible and higher in journalistic expertise but less readable. Across topics, subjects’ perceptions did not differ. The results provide conservative estimates for the favorability of computer-written news, which will further increase over time and endorse prior calls for establishing ethics of computer-written news.
本研究开展一项线上实验,以探究大众对自动化计算机撰写新闻(computer-written news)的认知与评价。本实验采用2×2×2实验设计,实验操控的变量涵盖文章主题(体育、财经,采用被试内设计)以及文章的真实来源与声明来源(人类撰写、计算机撰写,采用被试间设计)。共计986名被试针对两篇文章,从可信度、可读性与新闻专业水准三个维度完成评分。调整声明来源仅产生微弱但一致的影响:无论文章的真实来源为何,被试对声明为人类撰写的文章评价始终更为积极。而调整真实来源的影响则更为显著:被试认为计算机撰写的文章可信度更高、新闻专业水准更强,但可读性相对更差。不同主题维度下,被试的评价并未呈现显著差异。本研究结果为计算机撰写新闻的受众好感度提供了保守估计——该好感度将随时间推移进一步提升,同时佐证了此前呼吁建立计算机撰写新闻伦理规范的必要性。




