Auto

Alliant’s deterministic and modeled automotive data is based on ownership data from nationwide dealership and service department records. For in-market modeling, the source data is used as a study group, that is then joined to an offline cooperative of multichannel transactions (via digital and offline channels from DTC businesses) , demographics and life stage data (recent home move, new parents, retired, etc.) to identify households who have the same indicators of those who have previously made vehicle purchases. Samples/Tables Included: -In-Market Consumers -Auto Ownership by Make & Model -Auto Class, Make & Model Loyalty -Vehicle Mileage Sample Fields Included: -In-Market for Insurance -Own an Acura -Own a Toyota Corolla -Auto Class Loyalists -Auto Make Loyalists -100K+ Miles -Electric Expected Workflow - Navigate to the Alliant Marketplace tile and click “Request” - An Alliant representative will reach out - Provide business requirements and/or create table query - Upload data to Snowflake data share (if applicable) - Alliant will return requested data

搜集汇总

背景与挑战

背景概述

该数据集整合了全国经销商记录的汽车所有权数据，结合多渠道交易和人口统计信息，包含在购人群、品牌忠诚度等维度字段。用户需通过Alliant平台申请，经业务对接后获取定制化数据。