平台会员使用奈雪的茶省钱数据集

1. 省钱基准定义：以奈雪的茶门店菜单价或官方APP原价作为计算基准。 2. 省钱金额计算模型：单次节省金额 = 门店标价 - 平台实付价格；累计节省金额 = ∑所有通过平台在奈雪的茶下单的节省金额。 3. 数据记录维度： - **消费偏好**：记录会员选择的**茶底**（如"茉莉初雪"、"大红袍"）、**甜度**（如"少甜"）、**是否使用罗汉果糖**等健康选项:cite[7]。 - **消费行为**：记录**消费时段**（如早餐、下午茶）、**订单类型**（堂食、外卖）、**商品品类**（茶饮、软欧包）等:cite[4]。4. **会员画像与省钱档案**：为会员生成专属的"奈雪省钱档案"，可视化展示其总订单数、总省钱额、偏好商品及省钱趋势。1. Definition of cost-saving benchmark: The menu price at physical stores of Nayuki or the original price on its official mobile app shall be used as the calculation benchmark. 2. Cost-saving amount calculation model: Single-time savings amount = Store listed price - Actual payment price on the platform; Cumulative savings amount = ∑ of all savings amounts from orders placed via the platform at Nayuki's stores. 3. Data recording dimensions: - **Consumption Preference**: Record the **tea base** (e.g., "Jasmine First Snow", "Da Hong Pao"), **sweetness level** (e.g., "Less Sweet"), and healthy options such as whether monk fruit sugar is used:cite[7]. - **Consumption Behavior**: Record **order time slot** (e.g., "breakfast", "afternoon tea"), **order type** ("dine-in", "takeaway"), **product category** ("tea drinks", "soft European buns"):cite[4]. 4. **Member Profile and Cost-saving File**: Generate exclusive "Nayuki Cost-saving File" for members, which visually displays their total order count, total savings amount, preferred products, and cost-saving trends.

搜集汇总

背景与挑战

背景概述

该数据集规模为8.13GB，每日更新，通过协议方式收集平台会员在奈雪的茶的消费数据。其核心应用包括分析会员消费习惯、提供个性化优惠推荐以及评估品牌合作效果，旨在量化会员省钱金额并提升消费粘性。数据集基于门店标价与实付价格计算节省金额，并记录消费偏好如茶底选择和甜度等关键维度。