The creation of a "Lanna sense of place" through fine arts in northern Thailand : a case study of hotel lobby decorations in Chiang Mai and Chiang Rai
收藏资源简介：
This dissertation will observe and evaluate how the Northern region of Thailand had applied various cultural elements and beliefs in creating a “Sense of Lanna” to attract visitors. How these cultural elements had been applied by the various parties will demonstrate the manner of their commercialization - whether in a positive or negative way. The scope of this research is focused on seven 5-star hotels in Chiang Mai and Chiang Rai. This area was chosen because Chiang Mai is the most award-winning province in Thailand when it comes to tourism especially. This is in addition to the area having many significant cultural attractions in Thailand. This research has two main components in methodology namely: qualitative and quantitative. For the first part of qualitative, observations were done at those seven 5-star hotels in Chiang Mai and Chiang Rai. It was found that Anantara Golden Triangle Elephant Camp & Resort Chiang Rai had applied the most number of fine art in the lobby area. Furthermore, the eight items (plant, accessories, furniture, religious objects, sculptures, lighting, ceramics, animal objects) were identified to be more favored in decorating most of these selected hotels. Meanwhile, hotels in Chiang Mai had applied more fine art compared to Chiang Rai hotels. However, both provinces had applied Buddhist art motifs widely in decorating their hotel lobby. Another aspect, the influence of local tradition and belief into form and space, was also found. Only Dhara Dhevi Hotel Chiang Mai and Ratilanna Riverside Spa Resort Chiang Mai had combined these two aspects together. From these seven 5-star hotels, only the Dhara Dhevi Hotel Chiang Mai layout was fully designed to face the east. The second part, quantitative, was derived from the 57 respondents involved. From the findings, aesthetic factor was identified as an influential factor of impression towards fine art as decorations in creating the Lanna style for hotels in Chiang Mai and Chiang Rai. These respondents were also more satisfied with hotels in Chiang Mai in the way they had decorated their hotel lobby area. In conclusion, the Northern region of Thailand is very rich in various elements from its past civilization. The Northern region also prefers to apply Buddhist art motif as the decorative elements in the lobby area. However, it is extremely essential to disseminate accurate and appropriate information when displaying certain meanings and designs to the public.
本研究将观察并评估泰国北部地区如何运用各类文化元素与信仰，塑造"兰纳氛围感（Sense of Lanna）"以吸引游客。不同主体对这些文化元素的应用方式，将体现其商业化的路径与效果——无论积极抑或消极。本研究的研究范围聚焦于清迈与清莱两地的七家五星级酒店。选取该区域的原因在于，清迈是泰国旅游业获奖最多的省份，同时该区域拥有众多泰国极具代表性的文化旅游景点。本研究的方法论包含两大核心组成部分：定性研究与定量研究。定性研究部分，研究团队对清迈与清莱的上述七家五星级酒店开展了实地观察。研究发现，清莱安纳塔拉金三角大象营地度假酒店（Anantara Golden Triangle Elephant Camp & Resort Chiang Rai）在酒店大堂区域运用的美术装饰数量最多。此外，研究确定了八类更受上述入选酒店青睐的装饰元素：植物、配饰、家具、宗教器物、雕塑、灯具、陶瓷制品与动物造型摆件。与此同时，清迈的酒店相较于清莱酒店，运用的美术装饰更多；但两地酒店均广泛采用佛教艺术纹样装饰酒店大堂。研究同时发现了另一项特征：当地传统与信仰对酒店空间形态的影响。仅有清迈黛兰塔维酒店（Dhara Dhevi Hotel Chiang Mai）与清莱拉蒂兰纳河畔温泉度假酒店（Ratilanna Riverside Spa Resort Chiang Mai）将这两项特征结合应用。在这七家五星级酒店中，仅清迈黛兰塔维酒店的整体布局采用了正东朝向的设计。定量研究部分则基于57名受访对象的数据展开。研究结果显示，美学因素是影响游客对清迈与清莱地区酒店兰纳风格美术装饰印象的关键因素。受访对象同时对清迈酒店的大堂装饰方式表现出更高的满意度。综上，泰国北部地区拥有极为丰富的古代文明遗存元素，当地酒店也偏好以佛教艺术纹样作为大堂装饰元素。但在向公众展示特定设计与文化内涵时，传播准确且恰当的信息至关重要。
