GeoPersona is an advanced analytics tool that identifies residential postal codes where people with high affinity for specific consumer activities, such as sports, live. It does so by analyzing people
Statistics Canada. Household Surveys Division, 2023, "Survey of Consumer Finances, 1997 [Canada]: Individuals aged 15 and Older With and Without Income", https://doi.org/10.5683/SP3/CVETH3, Borealis,