Investments Data
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With Resonate Investments data at your disposal, you can construct a deep understanding of investors, including those of your competitors. This dataset equips you with valuable insights into their driving forces, product preferences, potential inclinations to change firms (coupled with the reasons driving such decisions), and much more. Investments Intent Data - Intent to buy cryptocurrency - Intent to purchase NFTs - Planning college savings account - Expect to have or adopt a child - Retiring from full-time work Investments Preferences and Psychographics - Advisor choice considerations - Reasons for investing in crypto - Reasons for owning NFTs Market and Competitive Data - Current firm - Average trades per month - Financial instruments invested in - Total investable assets - Crypto and NFT behaviors Additional Investments Data - Demographics: Income, Marital status, Employment, Net worth, Multicultural data - Media Consumption: Digital, Social, Linear, CTV, Traditional Already working with an existing data provider like Alliant, Acxiom, Experian, Epsilon, or Transunion? Resonate Investments is a great addition to your existing data sets with unique categories. What sets Resonate data apart? - rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale. - Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind consumer decisions. - Continuously Refreshed: Keeping pace with the consumers by updating our models nightly. - Individual Data: Data aligned to individuals, not households & connected to 1 billion devices. - Most Predictive: Data sources that understand consumers today to predict tomorrow. Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level. Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.
