eCommerce Benchmark KPIs: Grocery in South Africa

In 2023, next to an add-to-cart rate of 13.3%, a cart abandonment rate of 79.5%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs for Grocery in South Africa also consist of an AOV of US$70.2, a discount rate of 8.7%, and a return rate of 4.3%.于2023年，南非电子商务领域食品杂货类别的关键绩效指标（KPIs）表现为：购物车添加率13.3%，购物车放弃率79.5%，转化率2.7%，平均订单价值（AOV）为70.2美元，折扣率为8.7%，退货率为4.3%。