Rockerbox Marketing Infrastructure Data Sets

Rockerbox is the leading attribution provider for digital companies. Rockerbox provides one source of truth across all of your marketing, enabling companies to quickly uncover the effectiveness of all of their marketing. This data share includes the following 2 tables. Easily join this data with your internal data to develop custom analytics. Samples/Tables Included: - Buckets breakdown report - MTA report Fields Included: - Marketing channel metadata - Spend - Attributed performance - Time Example Use Case: Use Rockerbox data to determine which marketing channel is the first touch for your highest AOV customers.

搜集汇总

背景与挑战

背景概述

该数据集由营销归因平台Rockerbox提供，包含Buckets breakdown和MTA两个报告表格，涵盖营销渠道、支出、归因表现及时间等字段。它旨在帮助用户整合内部数据，以分析营销效果，例如识别高客单价客户的首触营销渠道。