Financial Solutions
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Innovation, changing consumer behaviors, and an explosion of data, channels, devices, and applications has significantly impacted financial services marketing. Acxiom’s expertise in technology, proprietary data, and advisory services focuses on helping our clients refine their marketing capabilities in a rapidly transforming industry. Acxiom’s data and solutions serve all financial services use-cases, including retail banking, investment services, consumer lending, credit cards, and much more. AUDIENCES Acxiom offers financial-friendly predictive audiences that are built excluding data that would directly indicate protected class attributes such as age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. Financial-friendly audience categories include: Likely Estimated Income & Disposable Income Likely Credit/Debit Card Brands & Behaviors Likely Banking Institutions & Behaviors Likely Banking Services Account Types & Balances Likely Loans and Lines of Credit Likely Investment Firms & Assets Likely Securities Acquisition & Ownership Likely Investment Market Value Likely Payment Methods MATCH MULTIPLIER Acxiom’s Match Multiplier enables financial services marketers to utilize Acxiom’s ethically sourced, addressable recognition data to improve downstream match rates of owned data within the marketer’s own Snowflake environment, allowing them to gain the scale necessary to achieve their campaign goals. All brand data remains in its own controlled environment. Data is never removed or sent to any third parties. Match Multiplier utilizes Snowflake's cleanroom framework to securely perform a three-way join, before flagging with downstream partners which of the records they already have should be included in your campaign. Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for embracing the essential steps and protocols to ethically source and credential data. Clients can be confident that all touch points are compliantly collected and managed. DATA CLEAN ROOM POWERED BY SNOWFLAKE Acxiom Data Clean Room powered by Snowflake seamlessly extends award-winning Real Identity capabilities to recognize up to five times more people—a vast improvement over simple string matching. Acxiom’s best-in-class identity resolution and data enrichment enable: 1. Improved downstream match rates, which help allow the scale necessary to achieve marketing and campaign goals. 2. A greater pool of known customers and prospects for audience creation, activation, reporting and analytics. 3. The addition of thousands of descriptive and predictive insights to known records so financial services brands can better understand customers and personalize experiences. EXPECTED WORKFLOW Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Snowflake data sharing will be used in the delivery / fulfillment of the service.
创新浪潮、消费者行为变迁以及数据、渠道、设备与应用的爆发式增长，已对金融服务营销领域产生了深远影响。奥哲明（Acxiom）凭借在技术、专有数据及咨询服务领域的专长，致力于帮助客户在快速变革的行业环境中优化其营销能力。奥哲明的数据与解决方案可覆盖全金融服务业务场景，涵盖零售银行、投资服务、消费信贷、信用卡业务等诸多领域。 ### 受众群体 奥哲明推出了适配金融场景的预测型受众群体，其构建过程中排除了可直接表明受保护类别属性的数据，包括年龄、性别、种族、肤色、宗教信仰、国籍、婚姻状况以及是否接受公共援助等。金融场景适配的受众类别包括： - 潜在估算收入与可支配收入 - 潜在信用卡/借记卡品牌及使用行为 - 潜在合作银行机构及行为 - 潜在银行账户类型与余额 - 潜在贷款与信贷额度 - 潜在合作投资机构及资产情况 - 潜在证券购买与持有情况 - 潜在投资市场价值 - 潜在支付方式 ### 匹配乘数（Match Multiplier） 奥哲明的匹配乘数工具可帮助金融服务营销人员，通过奥哲明经合规渠道获取的可寻址识别数据，在营销人员自有Snowflake环境中提升自有数据的下游匹配率，助力其获得达成营销活动目标所需的规模效应。所有品牌数据均留存于自有受控环境中，绝不会被转移或发送至任何第三方。该工具借助Snowflake的洁净室（cleanroom）框架，可安全执行三方关联操作，随后与下游合作伙伴标记出其已持有的、可纳入本次营销活动的记录。奥哲明是消费者隐私保护与数据治理领域的行业领军者，凭借合规获取、验证数据的必要流程与协议，树立了良好的行业口碑。客户可放心，所有数据触点均已按合规要求完成采集与管理。 ### 基于Snowflake的数据洁净室（Data Clean Room） 奥哲明基于Snowflake的数据洁净室，可无缝衔接屡获殊荣的真实身份识别（Real Identity）能力，能够识别最多五倍于普通字符串匹配的人群，相较传统字符串匹配实现了大幅优化。奥哲明的顶级身份解析与数据增强能力可实现以下效果： 1. 提升下游匹配率，助力获取达成营销与活动目标所需的规模效应。 2. 扩大已知客户与潜在客户池，用于受众创建、激活、报告与分析。 3. 为已知记录添加数千条描述性与预测性洞察，助力金融服务品牌更好地理解客户并优化个性化体验。 ### 预期工作流程 收到信息咨询请求后，奥哲明的工作人员将在一个工作日内跟进并提供补充信息。解决方案采购完成后，将通过Snowflake数据共享完成服务的交付与履行。
