<b>Resilience in the Face of Uncertainty: Navigating Supply Chain Challenges Through Proactive </b><b>Risk Surveillance </b><b>and Mitigation Strategies among SMEs in ASEAN countries.</b>

Effective supply chain risk management is vital for the consumer products industry, as demonstrated by research on 385 entrepreneurs. Supply chain performance, ensuring end-customer demands are met, hinges on factors like commodity availability, on-time deliveries, and inventory maintenance. Partial Least Squares Structural Equation Modeling (PLS-SEM) shows a strong correlation between supply chain performance and risks, emphasizing the need for robust risk management. In the ASEAN context, understanding diverse economic development, infrastructure, and regulations is key. Leveraging the ASEAN Economic Community (AEC) and regional trade agreements can mitigate risks and enhance performance. Collaboration with governmental bodies is crucial due to regulatory complexities, cross-border logistics, and geopolitical risks. Tailoring strategies to each ASEAN country's unique characteristics, including cultural nuances and market variations, is essential. Optimizing logistics and infrastructure further aids in risk management. Alignment with regional and national governments enables proactive issue resolution and opportunity exploitation, fostering resilience and growth in the ASEAN consumer products industry.有效的供应链风险管理对于消费品行业至关重要，一项针对385名企业家的研究证实了这一结论。保障终端客户需求得到满足的供应链绩效，取决于大宗商品可获得性、准时交付能力与库存维持水平等诸多因素。偏最小二乘结构方程模型（Partial Least Squares Structural Equation Modeling，PLS-SEM）分析结果显示，供应链绩效与风险之间存在显著相关性，这凸显了构建稳健风险管理体系的必要性。在东盟（ASEAN）语境下，充分考量其多样化的经济发展水平、基础设施状况与监管体系，是做好风险管理的关键。依托东盟经济共同体（ASEAN Economic Community，AEC）与区域贸易协定，能够有效缓解风险并提升供应链绩效。鉴于监管复杂性、跨境物流以及地缘政治风险等因素，与政府机构开展合作至关重要。针对东盟各国的独特特征——包括文化差异与市场差异——定制专属策略，亦是必不可少的环节。优化物流与基础设施建设，可进一步助力风险管理工作。与区域及各国政府保持协同，能够实现问题的主动化解与机遇的精准捕捉，进而推动东盟消费品行业提升韧性、实现增长。