Mastercard Geo Insights

Geo Insights is a flexible data feed with anonymized, aggregated and indexed Mastercard purchase data for any geographic areas. It provides powerful Location Intelligence at any geographical level. Geo Insights data provide spend indexes, YoY% change metrics for most of merchant industries starting from 150m x 150m zoom level areas. The consumer journey dataset combined with the Geo Insights spend index offers a view into where customers in the spend geo are traveling from. Geo Insights data be leveraged in multiple ways – from BI visualizations to advanced modeling More details can be found in the Sample files and documentation tab.

搜集汇总

背景与挑战

背景概述

Mastercard Geo Insights 是一个灵活的数据馈送，提供匿名、聚合且索引化的万事达卡消费数据，覆盖任意地理区域，支持从150米×150米级别开始的消费指数和同比变化指标。该数据集可用于商业智能可视化或高级建模，帮助分析消费者旅程和地理消费模式。