The Moderating Effect of Gamification on the Relationship between Social Media Marketing and Consumer-Brand Engagement-DATA.xlsx
收藏数据链接:
官方服务:
资源简介:
Data for paper: ‘The Moderating Effect of Gamification on the Relationship between Social Media Marketing and Consumer-Brand Engagement: A Case Study of Ant Forest Gen Z Users’
创建时间:
2023-12-13



