Nigeria CRM Dataset
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资源简介：
This dataset supports the manuscript “Faith and Culture in Cause Related Marketing: The Roles of Religiosity, Self Construal, and Cause Alignment” and contains anonymised data from two studies conducted in Nigeria. It includes participant demographics, experimental condition assignments, and item‑level responses for religiosity, self‑construal, and willingness‑to‑pay (WTP), along with computed scale scores and variable coding needed to replicate the analyses. Dataset citation: Ndasi, Wilson (2026), Nigeria CRM Dataset, Mendeley Data, V1, doi: 10.17632/gj6yh82d52.1.
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Mendeley Data创建时间：
2026-04-01
