Customer Capital
收藏NBER2011-07-01 更新2025-01-04 收录
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https://www.nber.org/papers/w17191
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资源简介：
Firms spend substantial resources on marketing and selling. Interpreting this as evidence of frictions in product markets, which require firms to spend resources on customer acquisition, this paper develops a search theoretic model of firm dynamics in frictional product markets. Introducing search
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美国国家经济研究局创建时间：
2011-07-01
