Media barometer 1983

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1983 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. Respondents answering that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. In 1983 the book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Furthermore respondents were also asked about their radio listening habits. Background variables includes information on age, gender, education, occupation, and household composition. Purpose: Describe the trends and changes in people's use of mass media.

搜集汇总

背景与挑战

背景概述

该数据集是瑞典1983年的媒体使用调查，旨在了解瑞典人口在典型一天中接触各类媒体（如视频、音频、报纸、杂志、书籍和广播）的行为和时长。数据通过电话访谈收集，样本为9-79岁个体，包含年龄、性别等背景变量，可用于分析媒体使用趋势和变化。