Top Coffee and Car Twitter Brand Content Co-creation
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资源简介：
A 3-month sample of brand and consumer tweets from Top brands on Twitter. This data contains marketing messages, metadata in the form of eWOM outcomes (Like, Share, Comment) and an explicit structure extracted from content which is based on value propositions. Brand and consumer value propositions, sentiments and eWOM outcomes can then be quantitatively analysed for underlying statistical relationships
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figshare创建时间：
2020-07-22
