eCommerce Benchmark KPIs: Portugal

In 2023, next to an add-to-cart rate of 12.5%, a cart abandonment rate of 82.4%, and a conversion rate of 2.2%, the eCommerce Benchmark KPIs in Portugal also consist of an AOV of US$74.4, a discount rate of 10.6%, and a return rate of 12.1%.于2023年，葡萄牙电子商务领域的基准关键绩效指标（KPIs）包括：购物车添加率12.5%，购物车放弃率82.4%，转化率2.2%，平均订单价值（AOV）为74.4美元，折扣率为10.6%，退货率为12.1%。