连锁超市卫生巾商品用户消费能力分层数据

通过对历史下单数据的收集分析，了解消费者对卫生巾商品的消费情况，对消费者进行标签制定，定位消费级别，了解消费者的消费偏好，从而了解该产品是否畅销，为所有批发、零售行业制定采购、销售策略，更好地为消费者提供个性化的商品和服务，从而帮助企业更准确地掌握市场动态，提升消费者满意度和竞争力。1、用户消费卫生巾的金额占总消费卫生巾金额的比例=消费金额/总消费金额*100%；2、用户消费占总消费的比例按从大到小进行排名；3、消费分类运用ABCDE分类法，对占比大于等于2%以上的，给予“A类消费”分层；占比大于等于1.5%到小于2%区间的，则给予“B类消费”分层；占比大于等于1%到小于1.5%区间，则给予“C类消费”分层，占比大于等于0.5%到小于1%区间，则给予“D类消费”分层，占比小于0.5%以下，则给予“E类消费”分层。

This dataset is developed by collecting and analyzing historical order data, to investigate consumers' consumption of sanitary napkin products, establish consumer profiles, classify their consumption tiers, identify their consumption preferences, assess the market popularity of the products, formulate procurement and sales strategies for all wholesale and retail industries, deliver personalized products and services to consumers more effectively, and enable enterprises to accurately grasp market trends, improve consumer satisfaction and enhance their competitiveness. 1. The proportion of a user's sanitary napkin consumption amount in the total sanitary napkin consumption amount = (user's sanitary napkin consumption amount / total sanitary napkin consumption amount) × 100%; 2. Rank users in descending order based on their consumption proportion; 3. The ABCDE classification method is applied for consumption categorization: users with a proportion of ≥2% fall into "Class A consumption"; those with a proportion of ≥1.5% and <2% into "Class B consumption"; those with a proportion of ≥1% and <1.5% into "Class C consumption"; those with a proportion of ≥0.5% and <1% into "Class D consumption"; and those with a proportion of <0.5% into "Class E consumption".