In 2023, the average share of valid KOL (aka key opinion leader) followers in China slightly increased by 1.4 percent points to approximately 54.7 percent. The proportions of fake follower accounts an
On the short video app Douyin, one post published by a top-tier Key Opinion Leader (KOL) could generate 1.2 million impressions in China as of June 2021. KOL is the specific term for influencers in Ch
