Rewards consumers expect in exchange for brand loyalty in the U.S. 2023

During a 2023 survey, 46 percent of responding consumers from the United States said they expected personalized offers and/or discounts in exchange for brand loyalty. Exclusive offers were also named by 46 percent.在2023年的调查中，来自美国的46%受访者表示，他们期望以品牌忠诚度为交换条件，获得个性化优惠或折扣。46%的受访者还将独家优惠列为期望之一。