Data For: Building a 4E Interview-Grounded Theory Model: A Case Study of Demand Factors for Customized Furniture

<b>Project Summary</b></br>
This project examined factors that influence the demand for customized furniture among consumers in different regions across China. The researchers used a new 4E interview-grounded theory model to conduct semi-structured interviews exploring the topic. The authors developed the 4E interview guide, based on grounded theory, to capture consumer opinions along four dimensions: essential information, information extraction, user experience, product expectation.
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The 4E interview guide was able to structure and organize the factors influencing the demand for customized furniture to ensure the integrity of the interview content. The initial coding categories derived from the 4E guide have strong logic and adopt grounded theory as the analysis method of interview content.
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<b>Data Collection and Description Overview</b></br>
This study was approved for ethical review by the Science and Technology Office of Nanjing Forestry University. At the same time, all participants signed a written informed consent form before the interview, which included the basic information of this study, the right to voluntary withdrawal and the financial reward.
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Before full data collection began, two pilot interviews were conducted as a field sample interview test. The initial 4E interview guide, created on the basis of literature review on relevant consumer experience topics, was then adjusted and refined according to the interviewees’ responses. The final interview guide contains both the main themes the researchers explored, and follow-up questions used to gain an in-depth understanding of users’ thoughts and guide participants to return to the main themes in their responses.
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The full data collection took place between February and April 2022. The researchers interviewed 36 consumers who have purchased customized furniture or needed to purchase customized furniture in the previous six months. With the consent of the interviewees, the interviews were recorded. The interview conversations were held in the homes or offices of the interviewees. In order to make the interview results more representative, this study selected people with different occupations and levels of education; half of the respondents were male and half female. The interviewees ranged from 20-55 years in age, including 32 young people aged 20-35. This is consistent with the fact that, according to the <i>Weekly Report of Light Industry and Textile Garment Industry</i>, China’s post-90s and post-85s generations rank first and second in preference for customized furniture in 2020.
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The results of the interviews were coded and analyzed by both researchers, and new concepts and categories were collected in a continuously inductive process. Saturation tests were conducted on the coding results to construct a model of the influencing factors of customized furniture. In other words, when no new initial concepts, new categories and path relations appeared in the coding process of the original text data of the subsequent interviewees, the primary and secondary categories were determined to be complete and passed the theoretical saturation test.
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<b>Selection and Organization of Shared Data</b></br>
The data shared here consist of the full set of 36 de-identified interview transcripts in Chinese, with the most relevant portions analyzed for the accompanying article translated in English by the authors. The full interview script is also shared as contextualizing documentation.

<b>项目概述</b></br>本项目针对中国不同地区消费者对定制家具的需求影响因素展开研究。研究团队采用新型4E访谈扎根理论模型开展半结构化访谈，以探究该研究主题。研究团队基于扎根理论（grounded theory）开发了4E访谈提纲，从四大维度采集消费者观点，分别为：基础信息、信息提取、用户体验、产品预期。</br></br><b>数据采集与概况说明</b></br>本研究已通过南京林业大学科技处的伦理审查批准。所有受访者均于访谈前签署书面知情同意书，文件中明确说明了本研究的基本信息、自愿退出权与经济报酬。</br></br>正式数据采集前，研究团队开展了两场预访谈作为实地样本测试。初始4E访谈提纲基于相关消费者体验主题的文献综述编制完成，随后根据受访者反馈进行调整与优化。最终版访谈提纲既包含研究团队拟探究的核心主题，也设置了后续追问问题，用于深入了解用户想法，并引导受访者回归访谈主题。</br></br>正式数据采集于2022年2月至4月期间开展。研究团队共访谈了36名消费者，这些受访者均在访谈前半年内已购买定制家具或有定制家具采购需求。经受访者同意，访谈过程全程录音。访谈地点设于受访者家中或办公场所。为提升访谈结果的代表性，本研究选取了不同职业、不同受教育程度的受访者，男女占比各半。受访者年龄跨度为20至55岁，其中32名为20至35岁的青年群体，这与<i>《轻工纺织服装行业周报》（Weekly Report of Light Industry and Textile Garment Industry）</i>2020年的调研结果相符：中国90后与85后群体对定制家具的偏好度分别位居全国第一、第二位。</br></br>研究团队两名成员共同对访谈结果进行编码与分析，并通过持续归纳的过程采集新概念与新类别。研究人员对编码结果开展饱和度检验，以构建定制家具需求影响因素模型。具体而言，当对后续受访者的原始文本数据进行编码时，若未出现新的初始概念、新类别与路径关系，则判定主、次级类别已趋于完善，即通过理论饱和度检验。</br></br><b>共享数据的遴选与整理</b></br>本次共享的数据包含36份经匿名化处理的中文访谈转录文本，配套论文中分析的核心内容已由作者译为英文。完整访谈脚本亦作为背景说明文档同步共享。