Auto - SAMPLE

SAMPLE - Alliant’s deterministic and modeled automotive data is based on ownership data from nationwide dealership and service department records. For in-market modeling, the source data is used as a study group, that is then joined to an offline cooperative of multichannel transactions (via digital and offline channels from DTC businesses) , demographics and life stage data (recent home move, new parents, retired, etc.) to identify households who have the same indicators of those who have previously made vehicle purchases.

Samples/Tables Included:
-In-Market Consumers
-Auto Ownership by Make & Model
-Auto Class, Make & Model Loyalty
-Vehicle Mileage

Sample Fields Included:
-In-Market for Insurance
-Own an Acura
-Own a Toyota Corolla
-Auto Class Loyalists
-Auto Make Loyalists
-100K+ Miles
-Electric

示例数据集——Alliant公司的确定性建模汽车数据集，其数据来源于全国经销商与服务部门的车辆所有权记录。针对市场潜在客户建模环节，源数据将被用作研究组，随后与多渠道交易（来自DTC业务的线上与线下渠道）的离线合作数据集、人口统计及人生阶段数据（如近期迁居、新晋父母、退休人士等）进行关联，以此识别出与既往购车家庭具有相同特征的目标家庭。

包含的样本/数据表：
- 市场潜在消费者
- 按品牌与车型划分的车辆所有权情况
- 车辆类别、品牌及车型忠诚度
- 车辆行驶里程

包含的样本字段：
- 有车险购买意向的客户
- 拥有讴歌（Acura）品牌车辆
- 拥有丰田卡罗拉（Toyota Corolla）车辆
- 车辆类别忠诚客户
- 车辆品牌忠诚客户
- 行驶里程超10万英里
- 电动车型

搜集汇总

背景与挑战

背景概述

该数据集整合了全国经销商车辆所有权数据与多渠道交易、人口统计信息，用于建模分析汽车消费市场。包含品牌忠诚度、在购人群、车辆里程等关键指标，覆盖具体车型持有、电动车等细分字段。