Health

HEALTH AND WELL-BEING SEGMENTS Health and well-being attributes are modeled data segments that utilize syndicated data to identify consumers based on their health-consciousness and health behaviors. As a marketer, understanding your consumers’ preferences gives you a better understanding of who they are so you can connect with them on a more personal level. By utilizing Experian’s health and well-being segments, you gain access to five separate health-attitude profiles to inform your marketing. SOCIAL DETERMINANTS OF HEALTH (SDOH) Experian Health’s Social Determinants of Health solution offers insight into the financial, transportation and technology barriers individuals may experience that could hinder their access to care, medication, food and housing. The solution offers prioritized, proactive suggestions for interventions that help remove or reduce such barriers for improved health outcomes. In addition to Experian's health attributes, there are over 3,500 attributes in ConsumerView - the largest and most comprehensive resource for traditional and digital marketing campaigns. ConsumerView data provides a deeper understanding of your customers, resulting in more actionable insights across channels. Experian's Health and Well-Being segment: • The Invincibles – Unconcerned about their health, eat what they want, never get sick and use OTC drugs to solve any health need, non-preventative, least active, young, busy, fast food fans • Weight Reformers – struggle to make healthy food choices, constantly trying to lose weight, fad diets, seek health info and have goals of exercising more • Trusting Patients – active health managers, good patients, trust doctors, believe in medication and supplements, healthy eaters, preventative approaches to health, buy fresh and natural, older demographic • Image Shapers – health and image leaders, tend to be vegetarians, brand loyal, young and busy, precooked and fast-food regulars, believe in medications • Healthy Holistics – use preventative approaches, trust homeopathic remedies, active health managers, eco-friendly and green, buy organic, exercise regularly, like to cook, influencers Experian's Social Determinants of Health includes Scores, Justifications, and Patient Engagement Strategy for the following categories: - Access to Care - Housing Instability - Access to Medication - Food Insecurity • Expected Workflow: - Request access to this listing, and an Experian representative will reach out. - Create an Experian account and authenticate your Snowflake instance. - Choose your data and destinations. - Kick off your activation with Experian

搜集汇总

背景与挑战

背景概述

该数据集提供基于消费者健康意识与行为的五类分群画像，并包含社会健康决定因素在医疗、住房、药物及食物四大维度的分析指标。数据源自Experian的ConsumerView资源库，可用于精准营销和健康干预策略制定。