叫花鸡包装材料视觉文化呈现方式数据集

本数据集系统收录了当前市场上叫花鸡相关产品的包装设计与文化视觉呈现信息，覆盖多个品牌、商品类型及包装材料类别，构建了以材料特征、文化元素、再设计表现和文化感知评分为核心的结构化数据体系。其数据集字段包括包装ID、品牌名称、商品名称、包装主要材料类别、材质主观视觉呈现、是否模拟自然纹理、是否使用文化图案纹样、是否为传统材料视觉再设计、是否搭配文化说明文字、材料与图案是否融合自然、主要文化元素、材质文化感打分、材料文化呈现类型。数据来源于食品包装设计调研、品牌公开信息及文化视觉研究资料，具备较强的可采集性与真实性。通过统一的包装ID对不同品牌与商品的包装样式进行归一化处理，确保在跨品牌、跨包装设计方案比较时的准确性和一致性。该数据集可用于分析不同材质与文化元素的组合方式、量化包装的文化感知差异、探讨传统符号在现代食品包装中的再设计趋势，适用于食品包装设计企业、餐饮品牌、文化创意机构及市场研究机构开展设计优化、文化传达研究与品牌定位对比。数据体系完整，具备良好的扩展性与跨领域适配性，是进行文化型食品包装研究与创新的重要基础资源。This dataset system collects packaging design and cultural visual presentation information of beggar's chicken-related products currently available on the market, covering multiple brands, product categories and packaging material types, and constructs a structured data framework with material characteristics, cultural elements, redesign performance and cultural perception scores as the core. Its dataset fields include: packaging ID, brand name, product name, main packaging material category, subjective visual presentation of materials, whether it simulates natural textures, whether cultural patterns or motifs are adopted, whether it is a visual redesign of traditional materials, whether it is paired with cultural explanatory texts, whether materials and patterns integrate naturally, main cultural elements, cultural perception score of materials, and material cultural presentation type. The data is sourced from food packaging design surveys, publicly available brand information and cultural visual research materials, and boasts strong collectability and authenticity. Unified packaging IDs are employed to normalize the packaging styles of different brands and products, ensuring accuracy and consistency when conducting cross-brand and cross-packaging design solution comparisons. This dataset can be used to analyze the combination modes of different materials and cultural elements, quantify the differences in cultural perception of packaging, and explore the redesign trends of traditional symbols in modern food packaging. It is applicable for food packaging design enterprises, catering brands, cultural and creative institutions and market research institutions to carry out design optimization, cultural communication research and brand positioning comparison. With a complete data system, excellent scalability and cross-domain adaptability, it is an essential foundational resource for research and innovation on cultural food packaging.

搜集汇总

背景与挑战

背景概述

该数据集系统收录了叫花鸡产品的包装材料视觉文化呈现信息，覆盖多个品牌和材料类别，包含材质特征、文化元素和评分等结构化字段，适用于食品包装设计、文化创意和市场研究场景，支持包装方案优化和文化感知量化分析。