Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment
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资源简介：
Internet advertising has been the fastest growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. We present results from a series of large scale field experiments done at eBay that were designed to measure the causal effectiveness of paid search ads.
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美国国家经济研究局创建时间：
2014-05-01
